July 27, 2009

Subway May be First Successful ÒKosher Restaurant FranchiseÓ

Miami…Store #11 in North Miami Beach will by far make Subway the largest kosher franchise. Numerous attempts by both kosher owned restaurants and chains like Nathan’s have not nearly come close to what is emerging as a highly successful kosher franchise. The newest Subway is scheduled to open at the Michael-Ann Russell Jewish Community Center in North Miami Beach, the first of its kind in Florida. The first kosher Subway had opened in Cleveland several years ago before expanding to the New York area. “The success of Subway is an anomaly,” said one New York restaurant maven. “I always thought that their menu of sandwiches and soups is far too limited for the glatt kosher customer who loves many choices.” Oddly enough on Brooklyn’s Avenue J, Subway is adjacent to Kosher Delight with some customers “mixing and matching,” as the maven put it. They may get a sandwich at Subway and spare ribs at KD. Word is that store #12 may soon open in Miami Beach. With nearly a dozen stores, it is far larger than Mendy’s, Kosher Delight or Dougie’s, each with up to a handful of stores. Some restaurant experts say that Subway may “be on to something with its more limited menu.” Customers are also impressed with the consistency of the quality of the products and expanded offerings such as some pareve items. “Who would have believed?” was the ultimate reaction of the restaurant maven.