December 28, 2009

Jelly Belly Introduces New Superfruit Flavors!

The candy makers known for innovative jelly bean flavors have made history once again with the introduction of the Superfruit Mix, the newest flavors of Jelly Belly® jelly beans. The assortment includes Acai Berry, Barbados Cherry, Cranberry, Blueberry and Pomegranate made with natural flavors, real juices and colors derived from natural sources. Using superfruits to flavor confections and beverages is a top flavor trend for this year, according to industry trackers. The new Jelly Belly flavors are all made with real juices. The Superfruit Mix supplies 25% of the Daily Value of Vitamin C. All five flavors are made with colors derived from natural sources such as purple carrot juice, black currants, grape skins and hibiscus. In addition the company developed a new jelly bean recipe for this collection of flavors using tapioca syrup and evaporated cane juice, a less processed form of refined white sugar. Jelly Belly beans are gluten-free, dairy-free, gelatin-free and certified OU Kosher. Additional information is available from or the company hotline (800) 522-3267.