June 29, 2009

BartonÕs Sold to Bazzini Nuts, Sources Say

Allentown PA…Barton’s one of the most iconic brands in kosher over the last half century has been sold as part of an auction to sell off assets of Cherrydale Farms. KosherToday has learned that the Barton’s brand and some of its assets were sold independently of Cherrydale, which in its hey-day was a large producer of kosher candy out of its 270,000 square foot plant. Known for its kisses, chocolate shofar, and other Jewish favorites, the Barton’s brand, its inventory and intellectual property is said to have been bought by Bazzini Nuts. Cherrydale was known as one of the largest providers of fundraising products as well as gift giving. Bazzininuts.com is also focused on assisting corporate business & individual gift-giving as an extension of the Bazzini mail order catalog. Says the Web site: “Our mission is to provide the finest quality gifts and catering to meet your needs, whatever the occasion. For family gatherings and corporate receptions, special gifts or just because, Bazzini gifts are the perfect choice. And, the Bazzini stamp of approval means you get only the highest quality made from the freshest ingredients.” Sources say that Bazzini, whose nuts are kosher certified, hopes to expand its line into the “fancy chocolate line” and perhaps capture a larger share of the kosher and confectionary market.