Tel Aviv…Teva-Off launched new fresh poultry that has an extended eight-day shelf life in a joint project with Hefestus, a major packaging firm. This innovation will help the producer and the retailer significantly cut production costs and the number of returns as a result of improving processes in the supply chain. Meat and poultry products are highly sensitive to oxidation and, more importantly, rapidly decompose and suffer damage via bacteria. Shelf-life of such products is at most four days. With this new innovation, Teva-Off succeeded in doubling its poultry product shelf life to eight days. This breakthrough in protecting poultry-product freshness and extending shelf life can influence the entire supply chain from manufacturer to consumer. Short shelf life in meat and poultry products typically causes large amounts of returns and discards of expired products, while decreasing profit significantly. “This is the first fresh poultry product with extended shelf life and we anticipate it will totally change consumer purchasing and cooking behavior,” says Amnon Ariel, CEO of Teva-Off. Hefestus is a developer and manufacturer of top-sealing packaging machines. It specializes in supplying unique and complete packaging solutions for the food, cosmetic and pharmaceutical industries. It provides a wide variety of standard and custom-made machines, from manual to fully automatic lines, to meet the complex packaging requirements of processors and consumers.