November 30, 2022

Kosherfest Plans Full Comeback After Covid Issues

Secaucus NJ…Restrictions on travel, dining, and lodging severely impacted trade shows from March of 2020 through the rest of the year, with a slow recovery occurring through 2021. Some shows rescheduled (NAB, InfoComm, IBC) while others had to go virtual. Eventually, some of the rescheduled shows also had to go virtual or just cancel altogether. The turnout of both exhibitors and trade buyers for the 2022 edition of Kosherfest is an indication that Kosherfest is on the verge of a major post-Covid turnaround in 2023 (November 7-8, 2023). Despite recurring waves of COVID mutations, many shows made a comeback in 2022, albeit with greatly reduced attendance. Major national shows like the  Las Vegas CES show in technology claimed just over 40,000 at its show in Las Vegas last January to visit about 2300 exhibitors, considerably less than in the past. NAB's show finally returned to the Las Vegas Convention Center in April, but only 52,000 showed up. (Three years ago, attendance was 91,000.) IBC took a similar hit after canceling their re-scheduled 2021 show. The 2022 edition drew just 37,000 visitors, with some long-time exhibitors skipping the show entirely. (56,000 made it to the RAI in 2019.) CEDIA Expo in Dallas attracted 15,000 attendees and 300 exhibitors, down 5,000 visitors and 150 booths from 2019.

Trade shows are showing signs of rebounding and Kosherfest 2023 is ahead of its annual pace. Some nations who previously participated in Kosherfest are slowly relaxing travel restrictions. Governments are once again assisting exhibitors to participate in shows like Kosherfest.