From the Editor
From the Editor
5/1/17 — In our Breaking News story, kosher continues to spread globally with 104 nations now boasting kosher certified companies…With the change of seasons, the kosher community is turning to the holiday of Shvauos and to summer…A new kosher culinary center has opened in Brooklyn. Devorah Paltiel, our Features Editor has the story…Will Seasons become the first kosher national supermarket chain?...Rabbis in Israel float privatization idea after scathing criticism from State Comptroller…Did the 92nd Street Y revert back to the era when Jewish organizations served “kosher-style?”…In My Sixth Sense, I wonder if kosher advertising is “on message?”…In her New Product Showcase, Eda Kram look at new baby quinoa.
Kosher New Products Feature
New Baby Quinoa from Pereg Gourmet
Clifton, NJ- Pereg Natural Foods, a leading producer of premium, all natural spices and spice blends, ancient grains and quinoa products recently introduced its new line of Baby Quinoa, the new superfood expected to take healthy cooking by storm. Baby quinoa, also known as Kañiwa, is an all-natural, gluten-free and nutrient-packed super grain. It is an excellent source of complete Read More > $gt;
What Happened to On “Message”?
There is a prevailing theory by many marketers of kosher foods that the best marketing strategy is simply visibility. Hence, in recent years a product or institution came to be judged by the size of the ads in one of the many magazines and newspapers that target the kosher market. To be sure, this strategy Read More > $gt;
Kosherfest – The world’s largest kosher trade show
Learn more about attending and exhibiting at Kosherfest, the world’s largest kosher industry trade show.
|November 15-16, 2016
Meadowlands Exposition Center
Secaucus, NJ USA
“Kosherfest continues to be an outstanding venue to help us offer a strong Kosher program to our customers throughout the country. We are able to gauge current trends, find a plethora of new and innovative items and continue to build our relationships with both new and existing Kosher vendors. No doubt, a show not to be missed for anyone looking to grow their Kosher business.”
Yakov M. Yarmove
Ethnic Marketing and Specialty Foods