New York…by Vicki Garfinkel…After many years of success with MYX Fusions Moscato and Sangria, MYX Beverage will enter the leading growth category of lower-calorie and low alcohol wines. They are slated to introduce two new high-quality wines with great flavor, fewer calories, and less guilt, all packaged in convenient 4-packs of cans. “The MYX Fusions team worked hard with the winemaker to produce these amazing wines. These wines represent a milestone in winemaking, using age-old methods of early harvest and creative innovation,” says Peter D. Reaske, MYX Beverage LLC CEO. “We knew if we entered the on-fire ‘light’ category, we needed a product that didn’t compromise taste or quality, and at 75 calories per serving, MYX Light delivers exactly what consumers are looking for – great-tasting, ‘seasonable,’ refreshing, easy-to-drink, lower-calorie wines.
The combination of an incredible product, our outstanding wholesaler network along with our national selling team partner, Royal Wine Corporation, should light up sales in retail.” Royal recently introduced Bartenura Moscato in 8.5 oz cans. MYX Light Chardonnay is a slightly dry wine with fresh, crisp notes of apple, Romagna pear, and lemon. MYX Light Rosé is delightfully refreshing and made from Barbera grapes showcasing hints of strawberry, raspberry, and citrus.