January 5, 2022

Tourism Industry Hopes to Bolster Kosher Travel Through Airline Service

Dubai…Airline and tourism officials are recognizing the power of kosher travel, which continued even during the pandemic. Emirates Airlines is hoping to attract a significant number of travelers’ when it increases its flights to Tel Aviv. Matt Rickard, Godrume Kriel and Trent Sanft are hoping their new ambitious catering service, Kosher Arabia, will significantly upgrade the quality of kosher meals in the air. Their catering facility in the gulf is set to roll out an array of kosher options, particularly to the flourishing kosher travel business in Dubai. They hope that by offering fresh meals, as opposed to the current variety which are largely frozen or prepared many hours in advance, they will be taking kosher food in the air to a new level.

Kosher Arabia is a joint venture between Emirates Flight Catering and Ross Kriel, the Jewish representative to the Community Development Authority in Dubai. In October 2021, the new Kosher Arabia kitchen produced 4,000 kosher meals, representing 70% of the company’s business. One of the caterer’s biggest challenges has been sourcing ingredients including glatt kosher meat from Poland, pickles from Turkey and other foods from Israel. Kosher Arabia eventually hopes to expand its offerings worldwide. In the meantime, United Airlines is once again serving kosher meals on some long-haul flights and is planning to expand its kosher service worldwide. United was one of several airlines that did away with hot meals during the pandemic. It restored kosher meals between New York and London as well as San Francisco to Sidney. Kosher meals are routinely available on flights out of Newark, most to be delivered by Fresko, which already supplies meals on United flights from Newark to Tel Aviv.