January 17, 2011

Who Will Protect the Kosher Consumer?

Emily, a Long Island housewife, was about to use an ingredient in a cake that she was preparing when her daughter picked up the box but could not find a kosher symbol. Emily was puzzled since she had picked up the product on the kosher shelf of a local supermarket. It turned out that the product was not kosher certified. Almost daily, unsuspecting consumers are subject to this type of confusion in kosher that is so often the subjects of alerts and warnings posted by kashrus agencies. Since the beginning of the year, the OK Kosher Certification advised that some Kroeger Value Semi Sweet Chocolate Chips were mistakenly packed with the OK Pareve kosher symbol when the product was dairy. Imagine the surprise of some kosher consumers when they found "shrimp" in sardines. The OU warned that General Mills is discontinuing the OU-D kosher certification from all sizes of Bugles Original due to operational changes at the production sites, and will no longer be certified. Now comes the issue of stores that will still have the product with the OU as opposed to those who will have the newly labeled non kosher products.

Despite all the gains in kosher and the yeomen’s job by kashrus agencies, the kosher consumer is very vulnerable to unexpected bumps. It begs the question of how an industry of that size can allow itself to be unprotected from honest mistakes as well as intentional fraud. I was shocked to see critics of kosher law enforcement suggest that government get out of the business of enforcing kosher food laws. Instead, they say, the community or kosher agencies should do the policing. Never mind that violators are no different than those who disregard truth in advertising or truth in packaging laws. Why not get rid of the Better Business Bureau and other enforcement of abuses and misrepresentations of all products. Let each industry police itself. How ridiculous, particularly in a state like New York that is the center of the kosher food industry in the US. Kosher food consumers deserve the same protection as all consumers do.