November 7, 2011

Upgrading the Value of a New Product Winner

I have to admit that I have never been to a Kosherfest New Product Competition. The reason: As founder and co-producer of the show, I wanted to make sure that the competition is truly independent without even a perception of my involvement. From its inception, the judges have always been volunteer experts from the industry, including retailers, distributors, food writers and chefs. Thus, the winners of the competition are truly the best of the show, or at least of those that are submitted to the competition. The assumption is that if a company exhibits at the show and has a very unique and interesting new product, that it will submit the product for evaluation by the judges.
This year, the show took yet another step in upgrading the competition by selecting a formidable panel of judges that included representatives of SuperValu, A&P, Winn-Dixie, Chestnut and Tree of Life. It is time for the industry to take note of the integrity and quality of the competition. It is time for the winners to properly market their achievements. And it is time for the consuming public to give their vote of confidence to a competition that profiles some of the best new products that the industry has to offer. After all, new products are key drivers for the industry and new products are what consumers desire.