September 6, 2011 - I have always found it difficult to say goodbye to the summer, but for some reason, I find it easier this season. Could it be because it was a summer that began with the gruesome murder of 8-year old Leiby Kletzky and ended with an earthquake and hurricane? Or maybe it was because of a continuing bad economy with more people out of jobs? But even as I say farewell, there is reason to be upbeat about the coming Fall. My friends in the kosher food industry had a remarkably good summer and are anticipating an even better Fall. They weathered Irene, scored record sales this summer, and are looking forward to an even better Fall and Winter.
Milt Weinstock and I are getting ready to participate in an unprecedented Webinar on the mainstreaming of kosher. I will cover the favorable conditions for mainstreaming as Milt covers some practical advice on positioning and execution of a plan. The mere fact that mainstreaming is such a hot topic is testimony of the maturity of the industry.
And we’re just two months away from Kosherfest, the annual showcase of kosher when the industry gathers to review the newest SKU’s. It is also an opportunity to look at the products that will be sold for Chanukah and preview the upcoming Passover set.
Before you know it, summer will be here again and perhaps this time, it will be a bit more friendly.