Anyone who has recently visited a Whole Foods store in a major kosher market has probably noticed the obvious: you can fill a shopping wagon with kosher certified products. It is, according to some kosher shoppers, a great place to find products that are natural and organic. The chain also acknowledges that the kosher world is producing the kind of products that are consistent with its core mission. It recently named Kedem Foods (Kayco) as winner of its Outstanding Innovation Category (2015 Supplier Awards). With its annual Supplier Awards, Whole Foods Market recognizes and celebrates the company’s supplier partners who best embody its mission and core values. Kedem’s recognition for Outstanding Innovation is one among 15 award categories named by Whole Foods Market. According to Harold Weiss, Executive Vice President of Sales, “Kedem Foods is especially proud to receive this honor from Whole Foods Market, which is widely known for its broad array of offerings, all meeting the highest food quality standards as well as top-notch customer service in the grocery retail industry.” Said Jim Speirs, global vice president of procurement, non-perishables: “We ask a lot of our suppliers and they go to great lengths to deliver the highest quality products possible from sources we can trust.” According to industry sources, Whole Foods has in recent years seen sales of kosher certified items grow and is betting that relationships like it has with Kedem will further enhance its standing with kosher consumers.