August 22, 2011

Webinar on September 15th Set to Address ÒMainstreaming of KosherÓ

 Portland ME…Two prominent experts on the kosher market are set to discuss the new opportunities in the food industry to mainstream products that are kosher certified. Milt Weinstock and Menachem Lubinsky will address the topic of “Mainstreaming” Kosher: Taking Ethnic/Specialty Foods to the Masses and Growing Beyond your Specialty Niche, on Thursday September 15 at 2 PM (EST). The event is sponsored by Kosherfest, the largest kosher food, wine & spirits trade show, now in its 23rd year, and scheduled to take place November 8-9 at the Meadowlands Exposition Center in Secaucus NJ. Kosher has gone far beyond its traditional base in that many of its products are rife for a much broader market. From the bagel to hummus, many original kosher products are moving into mainstream aisles with a far greater potential than ever imagined. Milt Weinstock is a consumer marketing specialist having spent 35 years at Grey Worldwide where he served as EVP - Global Account Director involved with a broad range of CPG clients including Dannon , ConAgra (Hebrew National , Armour), Kraft/General Foods (Post Cereals, Kool-Aid, Jell-O), P&G, M&M/Mars, Novartis (Gerber, Maalox , Lamisil , Benefiber, CIBA Vision), and Bristol - Myers Squibb. Currently, Milt is President of the Kosher Media Network, a multi-platform network which combines traditional media with the latest in digital, social and online tools to provide clients with a totally integrated media and marketing communications presence. Immediately preceding this assignment, Milt had been a marketing consultant, serving as CMO for a number of mid-sized food companies including the Strauss Group, Pretzel Crisps, Sabra Hummus, Gianni Ices, and Tuv Taam Foods. Milt has facilitated the sale of some of these companies to either strategic buyers (Sabra to PepsiCo) or financial investors (Pretzel Crisps to VMG Capital), after helping these companies realize significant growth and profitability. Mr. Lubinsky is president & CEO of LUBICOM Marketing Consulting, a full service marketing and business development firm. Mr. Lubinsky is the recognized authority on the kosher food market, and well known for founding and directing the growth and development of Kosherfest, the highly successful annual trade show for the kosher food industry. In addition to the international kosher food show, Menachem Lubinsky is the founding publisher of Kosher Today, the leading trade publication on kosher for the food industry. He is also responsible for the development of the weekly on-line version of Kosher Today. The Webinar is free. Information and registration at http://www.kosherfest.com/attend/webinar.