Our biggest story of the year was the continued development of kosher over the Internet. One of the biggest stories that we covered was the launch of kosher.com by Kayco/Kedem and its rapid development as a key address for the growing number of foodies and others interested in kosher. In the first few weeks, it secured more than 125,000 hits and has to date expanded mani-fold. We saw the expanded role of the Internet over the Passover holidays. Not only were there many more bookings for Passover programs in hotels all over the world, but there was a dramatic expansion of sites promoting Passover recipes. Finally, in a first for the kosher food industry, Yarden Horwitz, a trendspotting expert at Google delivered the keynote address at Kosherfest with predictions on various trends in kosher.
