August 10, 2009

The ÒPom BoxÓ Could Help Many Out of Town Supermarkets Attract Kosher Consumers

Brooklyn, NY…With many of its consumers vacationing in the Catskill Mountains in New York, the Pomegranate kosher gourmet supermarket came up with a novel solution. It promoted preparing foods for the approximately 3-hour drive from Brooklyn in insulated boxes. The program was wildly successful. The novel approach could also be of benefit to many supermarkets around the country that often attract customers from as far as a 50 -60 mile radius, say some distributors. In Brooklyn, the Pom Box enabled the store to keep its customer base happy even while on vacation. It also delivered twice a week to Deal, NJ. Some Chabad emissaries often drive long distances to buy kosher food for themselves and for congregants and could certainly benefit from the "Pom Boxes,” a Chabad shliach told KosherToday.