September 14, 2009

Supermarkets around the Country in Creative Rosh Hashanah Promotions

Chicago…Almost every supermarket chain that targets the kosher consumer is offering shoppers a Jewish calendar for the upcoming year of 5770 (2009-2010). The only difference might be the theme of the calendar. For Shoprite, says Jacob Rusanov, it is attractive scenes from Israel. Many of the stores that are part of the Super-Valu network, says Yakov Yarmove, its kosher coordinator, have calendars dedicated to upscale kosher food. The Acme network published a calendar with recipes for holidays and around the year. The Albertsons calendar features magnificent photos of exotic kosher dishes. The A & P group includes the colorful Rosh Hashanah Essentials Guide, which Harold Weiss of the Kedem Group calls “one of the best efforts in a single holiday guide that I have seen.” Some of the chains, including Shopper’s in Baltimore and Bigg’s in Cincinnati, are also highlighting such promotions as an effort to help Israel’s scarce water resources through the Jewish National Fund. Bigg’s is also advertising lower prices in kosher deli.