February 9, 2015

Successful Kosher Food & Wine Experience in US, Europe and Israel “Getting the Message Out,” Says Kedem

NEW YORK — The 9th Annual Kosher Food & Wine Experience sponsored by Kedem (Royal Wine Corp.) takes place this evening at the Metropolitan Pavilion in Manhattan. More than 1,000 bottles of wines and spirits from the US, France, Israel, and other fine wine regions around the world will be sampled. Initially held only in New York, the event has expanded to such cities as Miami, Paris, Tel Aviv and London.

Nathan Herzog, the Executive Vice President for Royal Wines says that “each event has its own flavor and we always make sure to get kosher wine makers from all over the globe so people can talk directly with them.” He adds: “It’s the best vehicle to get the message directly to the consumers of the great kosher wines available today.” The KFWE in New York is divided into two parts, the first for trade and professionals and the second for some 1800 food connoisseurs who in addition to the wines can taste great foods from some of the New York region’s finest restaurants and caterers. Last week, more than 800 people attended a similar event in London.

“Wines from Israel are very much in demand — there is a lot of interest, many new wines and vintages, and a lot of growth and movement,” states Jay Buchsbaum VP marketing and Director of Wine Education, the Royal Wine Corp./Kedem.  “The single strongest growth area in the kosher wine world is Israel, hands down. We almost can’t bring it in fast enough, and some of the wineries can’t produce enough volume to satisfy U.S. demand.”  To date Royal Wine offers more than 20 different Israeli wineries in its portfolio. Kosher wine in America is big business - upwards of $28 million in sales, according to estimates made several years ago.