March 18, 2013

Sneaky Pete’s New Packaging of Their Oat Drinks

BUTLER, NJ — Sneaky Pete’s, the world’s first refreshing oat beverage, will reveal new packaging this month at the Natural Product EXPO West in Anaheim, California. The all-new label features a simplified name entitled “All Natural OAT Beverage”. Also highlighted is the fact that there are only 40 calories for the entire 12oz. bottle. The crisp graphics illustrate the refreshing combination of natural fruit flavors and oats, while the back sleeve of the newly designed packaging contains easy-to-read information and icons promoting the heart healthy attributes of oat fiber. 

A custom hourglass shape gives the PETE bottle a sleek look for fiber on the go. The new shape is ideal for everything from vending machines at gyms to C-stores. Vibrantly color-coded caps will bring the grocery store shelves to life while making it easy for consumers to recognize the brand’s variety of flavors – Peach, Mango, Apple, Raspberry, and Grape. One serving of Sneaky Pete’s is packed with the same nutrients as a bowl of steel cut oatmeal. 

In 2010 entrepreneur Pete Stilianessis founded Sneaky Pete’s Beverages LLC. The inspiration for the brand is based on a 100-year-old family recipe from Pete’s grandfather. Stilianessis knew that in order to achieve his goal of bringing a healthy grain based beverage to market, he needed to partner with someone who had both a food and scientific background. He joined forces with his childhood friend, Jerry Bello, RPh, a food and beverage entrepreneur. Together, they refined the family recipe and with Bello’s industry knowledge, they created a refreshing beverage that has heart healthy benefits and is low in calories. Sneaky Pete’s is certified kosher by the Orthodox Union (OU). 

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