July 11, 2016

Snack Foods and Chips of all Kinds Lead Pack of New Kosher Products at Fancy Food Show

New York - Chips it seems is no longer reserved for the tried and tested potato. At the recently concluded Fancy Food Show (June 26-28) at the Javits Center, there were chips of every kind, Falafel Chips, Chickpea Chips, Veggie Pasta Chips, Cookie Chips and much more, raising the possibility that the ever more crowded snack aisle in kosher stores would be even more dense with new kosher snacks. With more than 1,000 kosher certified companies exhibiting at the show, there were many new and not so new kosher items. A group of Orthodox Jews were impressed with Milkadamia, which is milk made from macadamia nuts and which is not considered dairy. Said one: “The Talmud warns against eating the macadamia nut milk in public together with meat lest one mistake that milk and meat can be eaten together,” Fountain of Health was one of many booths exhibiting hummus under the brand name Humm and certified by MK of Montreal. Aufschnitt meats got some attention not only because it is the German name for cold cuts traditionally served at a festive meal and for Shabbat but because it is sold in a store called Wasserman & Lamberger butchers in Baltimore that many swear is the best kosher butcher in the country. One visitor couldn’t say enough good for the beef jerky he tried at the booth. The bagel simply continues to have many spin-offs as in cRc certified Hometown Bagels with their bagel chips in six flavors. Yochi Miller’s idea of producing popular snacks without the allergens drew much attention. The Lakewood NJ resident offers such popular snacks like M&M’s without the allergens which is why his company is appropriately named No Whey Foods. For kosher consumers seeing some of those traditionally dairy foods as pareve was an eye-opener. Some of the better-known kosher manufacturers were there as well.

Many of the kosher food officials at the show agreed that of the thousands of kosher certified products at a show that attracts 47,000 visitors, only a small number ever make it to independent kosher stores or onto kosher shelves at supermarkets. One exhibitor explained: “I have to be kosher because I sell to so many supermarkets that are in kosher areas but if I really want to target the kosher market I would have to market it that way and exhibit at KosherFeast. If you want the kosher market, there is simply no replacement for Kosherfest.”