February 22, 2010

Simply Devine Foremost Merger Makes Sense in Recession

New York…Two well-known kosher caterers joined forces recently in a merger that sources say should help both well known kosher caterers. Simply Divine, a premier New York kosher caterer and event planner, has become a division of Foremost Caterers. The combination of Foremost and Simply Divine caterers gives both companies the ability and resources to create an expanded boutique catering and event planning experience. Also expanding is Simply Divine’s line of prepared foods which is sold at Zabars. Judy Marlow, the creator of Simply Divine describes her company as "the Calvin Klein of Kosher Caterers". She says that Simply Divine excels at providing food which is simple but exceptional. Officially Simply Divine will be acting as a division of Foremost. This will allow them to retain the unique style Executive Chef Brian Sutor has created for them. Trained at Le Cordon Bleu in Paris, Sutor spent 13 years as Sous Chef at the 5-Star Le Bec Fin in Philadelphia and the last 5 years at Simply Divine. The merger will also allow regular customers of Foremost to have a greater number of options for their events. One source familiar with the deal said that such mergers are designed to share in overhead while increasing business, particularly in a recession environment.