August 18, 2014

Sales of Kosher Cookbooks Soar as New Books are Planned

Brooklyn, NY…Kosher cookbooks are hot sellers, according to Judaica stores in many parts of the country. One quipped: “Instead of taking the time to teach daughters the art of kosher cooking, most mothers nowadays simply buy one of some 90 kosher cookbooks now on the market, including the popular Kosher by Design (Susie Fishbein) and Joy of Kosher (Jamie Geller) series.” A number of other cookbooks are in the works, according to sources which may very well bring the total to well over 100 by the end of 2015. By comparison, in 1980, said one Judaica store owner, he could recall only three, led by the popular cookbook by the Lubavitch Women’s Organization. Amongst the new cookbooks planned is Jewish Soul Food by Carol Green Ungar. Set for release in Spring 2015, the author claims that it “is the first ever Shabbat and holiday cookbook, to include not just recipes but in depth explanations of the deep meanings behind our most beloved Jewish foods.” One Judaica store said that despite his full selection of “sfarim” (Jewish holy books), ranging from the Talmud to ordinary sidurim (prayer books), the cookbooks represent more than 25% of his overall sales. By comparison in 2000, it was less than 10%.