July 15, 2020

Quality Frozen Acquired by Private Investor

Brooklyn…Aaron Greenfield, a local businessman, has reportedly acquired Quality Foods for an undisclosed amount. Sources told Kosher Today that the sale was finalized on June 30th and that the company was undergoing major changes including a potential move of its warehouse from Brooklyn to a location in New Jersey. Quality was founded by the Semel family. Moshe Semel, who was one of a handful of remaining family-owned kosher food distributors, became an iconic figure. Even after retiring the company was run by a second generation of Semels and Soffers (children of his late partner Eli Soffer)

With more than 3400 SKU’s, Quality covered most of the Metro New York area, Pennsylvania and even markets abroad. The distributor had successfully made the transition from the traditional kosher foods purveyor of the 1970’s to today’s technologically enhanced products such as items that have an extended shelf life. Quality has also been extremely successful in marketing and distributing foods under such well-known labels as Noam, Chopsie’s, Ungar’s, and Snack Delite to name but a few. Semel was himself at one time a retailer with a popular Boro Park store that he owned together with his late Brother.