March 6, 2017

Purim Becomes a “Serious” Holiday, Sources Say

Brooklyn NY - The crowds at the new kosher discount store, Bingo, were grabbing costumes, boxes of chocolate, small Kedem wines and more as Purim (eve of March 11th) was approaching. The holiday commemorates the defeat of Haman's plot to massacre the Jews as recorded in the book of Esther. But what used to be a “minor” holiday, say food sources is actually growing by as much as 20% a year, particularly in the New York tristate area. Kosher independent stores are making a big push to clear out “chametz” merchandise before stocking shelves for the upcoming holiday of Passover. Many of the stores are already carrying their Passover inventory and only waiting for what one calls the “P Moment,” which he called “the day we convert to Passover.” In a survey of more than a dozen stores last year, it appeared that the magic day was as early as four weeks before and as late as two weeks prior to the holiday.