Secaucus NJ - What started as a fun scientific experiment is now a new destination for unique gourmet edibles. A Pretty Pretzel is a boutique gourmet “pretzelry” that has captured the hearts of its followers with its whimsical customized designs and is hoping to turn heads at its first foray into the upcoming Kosherfest (November 10-11). Exquisitely hand-crafted with a signature home-made taste, the chocolate covered pretzels evoke a genuinely emotional response as recipients of this one-of-a-kind gift completely intuit the meaning communicated in each breathtaking creation. With a vast array of candied embellishments, decorations, motifs, and patterns, crystals, piping and pearls, the Pretzelist uses her keen eye to combine colors and textures. A true gourmet, the Pretzelist expertly pairs aesthetic beauty and scrumptious taste.Whether its playful, sophisticated, funky, or artistic packaging, put it all together and A Pretty Pretzel can create a delicious and edible treasure. This business is the first of its kind that lets gift givers customize and communicate their heart-felt messages. Thanks to their social media fan base of over 4,000 followers, this one year old business has been able to expand to a huge growing business that reaches nationwide and really connect to all their customers.Ari Ginian, founder of A Pretty Pretzel is very excited to be joining Kosherfest this year. “We are passionate about A Pretty Pretzel and are thrilled with the opportunity to showcase our products at the premiere kosher food event. We are looking for partners across the channels as we expand and we know that all the Kosherfest attendees are proven leaders in the arena. We can't help but be inspired by the energy at Kosherfest and we know we'll walk away with greater vision about everything from sales and marketing to ingredient sourcing, distribution, marketing and more.” They are looking to reach out and be acknowledged by new customers, retail candy stores and as they just introduced their wholesale division.