July 25, 2011

ÒOut of the BlueÓ and Into the Mainstream with Quality Kosher Wines

Bayonne, NJ…The little “Out of the Blue” car cruising the streets of Manhattan with the distinctive blue picture of the Bartenura Moscato is an attention grabber and so it seems is the popular wine. For Royal Wines (Kedem), the “Out of the Blue” campaign which includes the distribution of a blue water bottle and the blue bottle painted on its trucks, is a major attempt to expand the market of kosher wines beyond its core kosher base, which has been growing by leaps and bounds over the past decade. According to wine and spirits sources, the Bartenura Moscato is already a favorite with many wine consumers who like its “smooth fresh taste,” as one Brooklyn liquor store owner noted. Kosher wines have in recent years made the grade not only with young Orthodox consumers but with many mainstream customers as well. They have done well in many major international competitions prompting many hotels to carry the quality wines that happen to be kosher. Israeli wines have also made major strides in the international wine market. Golan Heights Winery recently earned a Citadelles Trophy (the equivalent of a gold medal) for the 2009 Yarden Chardonnay Odem Organic Vineyard at the Citadelles du Vin 2011 wine competition in Bordeaux, held in May. The winning wines receiving recognition at an awards ceremony on June 18, just prior to the Vinexpo trade fair in Bordeaux.