October 18, 2010

New Product Winners Mirror Shifts in Kosher Consumption

New York…Selecting the winners of this year’s New Product Competition was not an easy task, according to Bill Springer of Diversified Business Communications, Producer of Kosherfest. “This year was very competitive, with a large number of exceptional products competing in almost every category. The judges were very impressed with all the entries.” The 2010 Best in Show prize went to Mountain Bread Wraps, a modern-day gourmet food that has become a category in its own right. A product of Australia, it is distributed by No Worries Natural Foods of Fremantle, WA. In addition to Best In Show, the Washington-state based company also won for the same product line in the Best New Baked Good, Bread, Grain or Cereal category. Best in Show Runner- Up was Lily Bloom’s Kitchen (Shoreview, MN) for their Chocolate Macaroons. The judges included: Yakov Yarmove, Corporate Business Manager, Ethnic Marketing & Specialty Foods, SuperValu (Eden Prairie, MN); Marty Stein, Account Manager, Tree of Life/Kehe, (St. Augustine, FL); Jeff Nathan, Chef/Proprietor Abigael’s On Broadway, NYC, (and a noted cookbook author and TV cooking show host), and two consumer judges from West Orange, NJ, Michelle Gross and Randi Hershkowitz. The roster of winners reflected some of the growing trends in kosher, including general health and wellness, reduced fat, soy replacements, natural, gluten-free, spelt and organic. The winners include:

1. Best New Jam, Preserve or Spread, Healthy Top Whipping Cream, Green Rabbit, Albany, NY)
2. Best New Cheese or Dairy Product, Les Petit Fermieres-Reduced Fat Cheddar Sticks, Anderson Int. Foods, Minneola, NY)
3. Best New Foodservice Product,, Manna-Soy gourmet meat alternative, Luck Chen, Brooklyn, NY )
4. Best New Kosher Organic Product, Petite Select Shepherd’s Pie baby cuisine, Nature’s Select Food Group, Miami Beach, FL
5. Best New Packaging/Design, Pop N’ Box Microwave Popcorn, Golden Fluff, Lakewood, NJ
6. Best New Passover Product, Yidels gluten–free chocolate rolls, Cinderella Sweets, Woodmere, NY
7. Best New Snack Food, Klein’s Natural Dried Guava, Klein’s Naturals Brooklyn, NY
8. Best New Health & Wellness, Cacao Powder, Health Matters America, Cheektowaga, NY
9. Best New Pasta Rice Bean or Soup, Garden Lites Zucchini Marinara, Classic Cooking, Jamaica, NY
10. Best New Dessert, Candy, Cookie or Cracker, Chocolate Coconut Macaroons, Lily Bloom’s Kitchen, Shoreview, MN
11. Best New Baked Good, Bread, Grain or Cereal, Mountain Bread wraps, No Worries Natural Foods, Fremantle, WA
12. Best New Fine Food From Israel, Vegetali Vegetarian Hot Dog in Blanket, Blue & White Foods, Long island City, NY
13. Best New Giftware and Novelty Product, Challah Dough Covers, The Kosher Cook, Woodmere, NY)
14. Best New Savory Condiment, Spice, Sauce, Oil, Vinegar or Salad Dressing, Zeta Olive Oil with Garlic & Basil, Kedem, Bayonne, NJ
15. Best New Beverage, Elite Natural Watermelon Juice, Elite Natural/Organic Juice USA, Bohemia, NY
16. Best New Meat, Seafood or Poultry Product, Dr. Praeger’s Sensible foods Lightly Breaded Tilapia, Dr. Praegers Sensible Foods, Elmwood Park, NJ
17. Best New Wine, Beer or Spirit, Vodka & Vanilla Liqueur, Kedem, Bayonne, NJ