November 30, 2009

New On-Line Site Takes Aim at Kosher Foodies

Atlanta…Add, headed by Roberta Scher, to the growing cadre of on-line sites that appeal to kosher foodies. says that it “connects kosher eaters to the best in kosher—linking a network of consumers, retailers, manufacturers, distributors, chefs, cooks, foodies—everyone interested in learning about kosher certified items.” The new site is part of a surging number of Websites, blogs, Facebook and Twitter pages that seek to connect kosher foodies from around the world. The number of such sites has more than doubled in the past 18 months, say sources familiar with the trend. Kosher companies have of late discovered that Web concepts like Twitter can actually drive traffic to their own Web sites and may very well be a new “driver” of business.