June 29, 2009

New Israeli Technology to add Shelf Life to Fresh Cut Salads

Tel Aviv…Israel has long been a leader in growing insect-free vegetables and has contributed to the significant business in the kosher market for pre-cut and pre-washed vegetables. Now Hestefus, an Israeli company has developed new technology to extend the shelf-life of the pre-cut vegetables. A German firm recently adapted the new technology for innovative packaging to overcome the challenges of its fresh cut salads' shelf-life. Short shelf life of fresh cut salads is a major challenge for manufacturers and retailers alike, who want to provide a fresh salad to consumers without the fear it might get spoiled or damaged. The Hefestus team has conducted several trials to adapt its packaging system to the specific demands of Funken, the German company’s specific demands. SLB “Shelf Life Booster,” Hefestus’s proprietary packaging technology, enables Funken not only to increase its salads shelf life, but also to maintain the delicate texture and freshness of the vegetables. It also dramatically decreased the time required to pack the fresh cut salads as an outcome of moving from a manual packaging machine to an automatic packaging system.