IRVINE CA — Classic Foods announced last week that the company and its branded snack products will be kosher for Passover, under the certification of the Orthodox Union. The fact that such products as Kettle Classics, California Classics, and Baked Classics will be approved for Passover, is yet another indication that one of the fastest growing categories in Passover foods is snacks. The demand for kosher snacks during the 8-day holiday has grown in recent years as a significant segment of the kosher market is younger or made up of large families with many children.
One distributor estimated that sales of snack foods on Passover have grown by more than 30% in the last there years. Even brands like PepsiCo’s Lays produces a Passover chip in Israel which makes its way to the American market. Some stores that in years past had only a small section for snacks now feature entire aisles and said one retailer, “I could probably fill another.” But no one is complaining since the kosher for Passover snacks do very well. Yet, said one retailer: “my problem is that I can’t do anything with what is leftover since I have few takers after the Yom Tov ends.”