Postville, Iowa…There is word that the new owners of Agri, now known as Agri Star Meat and Poultry, are planning to hire as many as 150 new workers to add another shift for its poultry production and perhaps to finally restart beef production. The new company says the new jobs could pay $9.50 to $12.50 an hour. The addition of more poultry is expected to further crowd an already crowded kosher poultry field. Competition has become so keen that several of the poultry purveyors are placing full page ads in Jewish media and touting their quality and kashrus differences. The poultry war is especially intense in the Orthodox market where several of the brands are competing for increased market share. KJ Poultry, based in Kiryas Joel in Upstate New York, featured photos of visits by such prominent rabbis as the Rabbi of Satmar. Other companies like Mehadrin addressed the quality of their chickens. Conspicuously absent from this media war has been the national kosher brands.
February 8, 2010