December 14, 2009

MendelsonÕs and Marketrend Team to Expand Distribution of Frozen Pizzas and Entrees

Mendelsohn’s Pizza, a Boro Park institution, has broadened distribution of their brand of kosher frozen pizzas and Italian meals into both C&S and White Rose, two of the countries’ largest food distributors. J.R. Mendelsohn, president of Mendelsohn’s Foods, worked with Marketrend Ltd. to develop programs that fit with how the distributors do business. Mr. Mendelsohn told a writer that “Marketrend and Meyer Futersak were instrumental in scheduling meetings with key buyers, and they also provided assistance with pricing and logistics issues. He had our best interests in mind throughout this process.” Meyer Futersak, CEO of Marketrend says, “Mendelsohn’s products are the type of product driving the burgeoning mainstream acceptance of kosher food products, and we are happy to help them achieve their goals.”

Mendelsohn’s, founded in 1969 by Rabbi Mayer Mendelsohn, began as a storefront shop with no seats, and grew to become one of New York’s largest pizzerias, with a seating capacity of 175. Today, lines regularly stretch out the door. They are well known in the NY metropolitan area, but were not breaking through to regional or national success. With their new move into mainstream distribution, and with the hard work from the people at Marketrend, the table is set for significant growth in 2010.