March 23, 2015

Manischewitz Experience Highlights Company’s Passover Heritage

New York — Too many American Jews, the celebration of the upcoming Passover holiday (begins on eve of April 3rd) always meant having Manischewitz at the seder table. Many a memory of Passovers past include Manischewitz. The modern-day Manischewitz is looking to continue that tradition and last week it sponsored an event at Chelsea Market. It played host to the first-ever ‘Manischewitz Experience’, a 3-day free pop up event which was open to the public. Described as a “multi-sensory, visually impactful experience (that) will transport visitors into a whimsical journey of food and fun,” the event featured live cooking demonstrations, recipe tastings, interactive food stations and giveaways.

The journey began with a colossal gum ball machine filled with macaroons, Manischewitz newest flavor — Carrot Cake. Delicious sweet treat stations included a s'mores station featuring chocolate covered matzo and coconut marshmallows, a cupcake bar and a chocolate fountain for dipping macaroons. In case one’s appetite was not already whet, chefs were on hand at Manni’s Pizzeria, featuring matzo mini pizzas; the Potato Patch, serving fresh potato pancakes; and the Souped Up Café dishing up delicious soup.

Attendees watched live chef cooking demonstrations by Chef Jamie Geller, celebrity kosher chef, bestselling cookbook author and publisher of Joy of Kosher magazine, and Chef Katsuji Tanabe, winner of the Food Network’s Chopped, current contestant on Bravo’s Top Chef Boston and owner of MexiKosher Restaurant in Los Angeles. Manischewitz also featured their semi-finalists for the #ManiMacs Macaroon Contest, with attendees able to vote on their favorite entry.

“The idea behind the event is to get the Manischewitz brand out to the entire American food market, not just kosher consumers,” said Nora Sordillo, Senior Associate Brand Manager at Manischewitz. “Our goal is to exhibit our traditional products in a non-traditional way, to show that we are keeping up with trends – many of our products are gluten-free, organic and non-GMO. Chelsea Markets was an obvious choice of venue for us to showcase our products to the non-Jewish market, as it has a hip, modern feel, provides great visibility and enjoys considerable foot traffic.”

Manischewitz displayed a selection of their 350 products across all food categories, including matzo, macaroons, crackers, noodles, cake mixes, potato pancakes and broth.