June 20, 2016

The Latest Kosher Revolution: Culinary Events for Charity

New York… The past few years have seen the number of foodie trends grow at the speed of light, from preserving and pickling to food trucks, craft breweries to artisanal breads and gluten-free alternatives. There is one craze taking the kosher culinary world by storm: Foodie events aimed at raising money for charity. The myriad of Jewish charity organizations benefiting from cooking and baking contests, food festivals, and culinary evenings showcasing kosher products and restaurants, is endless. Kosher food brands are jumping on the chance to sponsor these events as a means to showcase their products, specifically targeting those who are real kosher food lovers. In addition, these companies have discovered that their charitable work help differentiate their brand in the public’s mind, making them stand apart from the crowd.

 

One such event that is currently gaining momentum is The Grand Women’s Cook-Off: A Taste of Empowerment, to be held in Brooklyn on September 14th. Hosted by The American Friends of Laniado Hospital to raise money for the hospital’s new state-of-the-art Birthing Center in Netanya, Israel to serve some 4500 births a year at the hospital. Women across the tri-state area are invited to share their favorite recipes on www.womenscookoff.com, and gather sponsors for the chance to compete at the Cook-Off event. A spokesman for the organization explains: “The number of foodies and amateur chefs of late is incredible, so we decided to tap into that idea and invite women to share their culinary creations while raising funds for the new Birthing Center which will specifically cater to women’s gynecological and obstetrical needs. We have many chefs, culinary stars, and food writers already on board, and are planning a live ‘Stump the Chef’ competition with many popular kosher food bloggers to test their kosher cooking know-how. On top of that, kosher food companies are lining up to sponsor the event, including the world-famous Pomegranate Supermarket in Brooklyn and Norman’s Dairy of Chalav Yisrael Greek yogurt fame. It promises to be unprecedented kosher culinary event, the likes of which the kosher world is yet to see.”