Jerusalem…Add Kraft Foods to the list of US food giants that have discovered the lucrative Israel market. Many of Kraft products have been available in Israel for years through independent distributors but now Kraft is planning to rebrand itself in Israel and to expand its line of goods that are sold there. Ynet reported that the world's second largest food conglomerate will soon introduce Planter’s to Israelis. It already sells such kosher brands as Toblerone chocolate, Oreo cookies, Jacobs coffee and Philadelphia cream cheese. The new Kraft program will brand Kraft on all of the products.
January 11, 2010