SAN FRANCISCO — Several representatives of the kosher food industry could not help but notice the significant number of products displayed at this year’s Winter Fancy Food Show that featured a kosher symbol. Many are always on the hunt for new items that can be introduced to the thriving kosher food market. They were also looking for new trends. According to Specialty Food News, this year’s trend, as analyzed by a panel of food writers and journalists included Sriracha, the fiery Thai chili sauce that could be found in jams, organic hummus, tortilla chips, and popcorn.
The snack aisle was a long way from potato chips and pretzels, which is very much in evidence in kosher aisles as such new brands as Goldbaum’s has made the aisle much friendlier, as it relates to health. The kosher aisle is also featuring many new low sugar beverages, including Cott’s Clear Choice, many diet teas, and flavored sparkling water. The mint flavor has not taken off in the kosher market quite as quickly as it did in the general market, but it is increasingly showing up in teas, ice creams, and even candy. Finally, the kosher brands have as yet to turn the corner on condiments the way it was displayed at the Fancy Food Show where such items as Fine Herbs Mayonnaise, Truffle Ketchup, Salted Caramel Mustard Sauce, and Premium Organic Extra Virgin Olive Oil infused with Kalamata Olives were exhibited.
For some of the visitors to the West Coast show, there was a great deal of tweaking of existing products, something that was extremely noticeable at last November’s Kosherfest. Irrespective of the specific trends, one thing was for certain: Kosher is very much into a major expansion of new items that are essentially offering newer and perhaps more exciting tastes of existing products.