November 21, 2017

Kosher Industry can Reliably use Google Data to Plan, Trendspotting Expert at Google tells Overflow Crowd at Kosherfest 2017

Secaucus, NJ - A crowd of nearly 150 kosher food industry officials heard Yarden Horwitz, a Trendspotting Lead at Google, deliver the keynote presentation at the opening breakfast (sponsored by www.kosher.com) session of Kosherfest 2017 (November 14th). Ms. Horwitz shared insights from the Google Food Trends Report on the most impactful search trends affecting the food industry at large, and how kosher food companies can leverage these trends to develop and promote winning products. Ms. Horwitz turns new data sets into cultural signals. Not surprising was the fact that Passover was the most active time of the year in terms of kosher searches on Google. Nearly 40% of kosher foods are sold around a holiday celebrated by nearly 70% of American Jews. Interest soared following an HBO mention of kosher during last year’s holidays in September. Surprisingly, many consumers in Nevada searched for kosher hotdogs last July and August. In November the focus shifted to Florida but overall New York and New Jersey were the leading areas for searches on kosher at Google. Ms. Horwitz co-founded Trendspotting at Google to help brands identify and understand shifts in consumer behaviors, values and intents. Yarden partners with top global brands to innovate in trends analyses with the goal of enabling consumer trend identification, exploration and prediction across categories. Ms. Horwitz was introduced by Michael Gray of Napkin Marketing, which followed the 29th annual State of the Industry address by Menachem Lubinsky, founder and co-producer of Kosherfest. Napkin and Lubicom are collaborating on the new age of digital marketing.

The breakfast was sponsored by Kosher.Com, the rapidly emerging definitive site for the kosher consumer. It includes top-quality kosher recipes by celebrity chefs, menu generators, and shopping lists. Kosher.com is geared for everyone: from the newest cook still trying to figure out how to make a boiled egg, all the way up to the gourmet chef looking for new and creative ideas to impress important guests.