June 15, 2015

Kosher Food Industry Heats up for the Summer but Sales Stay Same

Brooklyn - The charcoal bags have been moved to the front of the store at Pomegranate as they are in many supermarkets throughout the nation to prepare for the Barbecue season. In the refrigerator case, there are many brands of hotdogs, sliders, burgers, and other barbecue foods as there are more hamburger and frankfurter rolls in the bakery section and elsewhere throughout the store. Summer 2015 is here and the kosher world is once again accommodating the summer realities of travel, the Catskills, the Three Weeks (with its Nine Days of dairy), camping and even stepped up international travel.  The major supermarkets like Shoprite and discount chains like Walmart in the Catskills are doing their share of catering to an estimated 300,000 vacationers in the Catskills. One distributor called the summer “a repositioning of the kosher map,” meaning that sales may not in the end change. Some categories, say distributors and manufacturers actually increase over the summer. There may be more yogurts and hot dogs sold overall but then other items like tins and tissues are sold less in city supermarkets. Some manufacturers say that the summer is a good time to brand foods and not just ice cream.