January 17, 2011

Kosher Continues to Expand to the Gourmet and Exotic

 New York…There seems to be no limit to the palate of younger kosher consumers who are behind a growing demand for new exotic gourmet kosher items. The movement towards making popular common culture foods kosher was first recognized with the kosherization of sushi, so much so that virtually all upscale kosher restaurants have a sushi bar nowadays. Last year beef jerky became yet another not so kosher item that went kosher and this week it was beef Biltong and Boerewors sausages that are now certified kosher by the Orthodox Union (OU). Kashrus agencies say that they are increasingly being asked to certify items that only several years ago seemed out of reach to kosher consumers. One leading rabbinic authority said: “There was a perception that the demand was not there.” Adding that the word has spread throughout the world that there is a market for even the most exotic foods, which is why dried beef and beef sausages are making their way from Johannesburg to the US. Joburg Kosher Beef Biltong and Boerewors Gourmet Sausages are currently available via the internet at www.joburgkosher.com and at kosher restaurants in Philadelphia, Teaneck, NJ, New York City, Staten Island, NY, and Skokie, Il.