April 20, 2009

Kosher Continues to Attract Diverse Consumers, New Report Says

Rockville, Md…Kosher and halal foods hold consumer appeal that goes far beyond any ethnic or religious niche, according to a new report from Packaged Facts. The report, entitled Market Trend: Kosher- and Halal-Certified Foods in the US, resonates with a similar report from Mintel released earlier this year, which concluded that the majority of American consumers who buy kosher foods do so for perceived quality and safety reasons, rather than for religious ones. Its first report on kosher in a decade suggests that companies should consider the marketing push and public perception of safety that comes with kosher certification. Packaged Facts estimates kosher food sales through grocery stores jumped from $142 billion in 2003 to $211billion in 2008, growing twice as fast as the food market as a whole.