August 31, 2009 to Offer Direct Delivery in Addition to On-Line Sales

Cedarhurst, LI…A popular on-line kosher supermarket has taken major steps to offer consumers an expanded line of more than 15,000 kosher foods both through conventional shipping and a new direct delivery program. Acquired nearly two years ago by a group of investors, hired Aaron Dobrinsky of Teaneck as chief executive to bring the enterprise to a higher level. The company will be offering a broad selection of kosher groceries, meats, bakery, cheese, and both frozen and refrigerated items through a new direct delivery program in many communities in the Metropolitan area. Dobrinsky says he was brought in to expand the local next-day delivery network, jazz up the website, and develop insulating and ice-packing techniques to spur national sales of frozen and refrigerated kosher food—which is delivered via FedEx and other third-party carriers. is also teaming up with Jamie Geller, the "Bride Who Knew Nothing" to bring "kosher" home in a convenient and meaningful way for busy consumers with discerning palates. Geller, author of critically-acclaimed Quick and Kosher: Recipes from the Bride Who Knew Nothing (Feldheim Publishers, 2007) and a former award-winning HBO producer, moved into the kitchen earlier this year to oversee the creation of comprehensive, interactive content for the site. She brings to over a decade of experience as a TV producer and marketing executive. She will ensure that content is fresh, innovative and most importantly, practical. As the only online grocer of its kind, boasts more than 15,000 food items available for delivery anywhere in the U.S.

The site offers free delivery to the New York Metro region, providing relief for busy individuals and families throughout Manhattan, Riverdale, parts of Bronx and Yonkers, and sections of Brooklyn and Bergen County. The company will continue to expand its local delivery regions. Boasting a wide selection of basic groceries as well as unique and hard-to-find gourmet items, also features a broad showcase selection of kosher meats certified by the VAAD of the Five Towns.