April 7, 2014

Kashrus Agencies go Into High Gear in Advance of Passover

New York…by Eda Kram…The products for Passover have all been certified and are in fact on shelves all over the country. Yet, for kashrus agencies, this is the busiest time of the year as they assist kosher consumers in preparing for the 8-day holiday. As in the past, the agencies publish directories, sponsor special seminars, update their Websites, man hotlines and even distribute apps. The Orthodox Union is extending the hours of its hotline. “This is the second year the OU Kosher Hotline will be open on Sunday,” remarked Rabbi Moshe Elefant, OU Kosher chief operating officer.  “Last year, we received 150 calls on erev Pesach alone, when the OU Kosher Hotline was open for three hours,” shared Rabbi Eli Eleff, OU Kosher rabbinic coordinator and consumer relations administrator.  “Callers thanked us profusely for being open to help with their questions; and many last-minute calls came from rabbis, as were calls from people who had been told by their rabbi to contact the OU.

At OK Kosher’s Website consumers can check out an updated list of products for Passover 2014 and read articles on Why Passover is Different, Kosher for Passover Continues to Grow at Tropicana, What Goes Into Koshering Hotels for Pesach? Kosher Medicine Lists for Pesach and Year Round. The Kof K offers a Guide for Cleaning for Pesach. The STAR-K /Kollel Los Angeles introduced its first-ever “Passover Medicines & Cosmetics Guide App Available for Online Purchase.” The Star K’s Directory was published in conjunction with Rabbi Gershon Bess’s Passover Medicines & Cosmetics guide, and available for sale in hard copy. The STAR-K Kollel Los Angeles Pesach 2014 Medicine and Cosmetics Guide is available for purchase as a digital  App for Smartphone and Tablet Users. At the cRc, the websiteincludesWhat's New in Kashruth - Passover Top 10 Questions!! and a Complete cRc "Guide to Passover" which is a  magazine that features everything you need to know for Passover. The cRc sponsored a Pesach Fair on April 6th which featured how  to Kasher Keilim, check Romain lettuce and knife sharpening.