Chicago…Just a few short weeks after it re-opened its flagship kosher store in Evanston, Jewel-Osco this week re-opened yet another store, this time in Lakeview, not your typical kosher neighborhood. For kosher consumers in the area, the redesign and reopening of the major supermarket in the area was an opportunity to influence management to open a kosher store within the store, albeit not as extensive as the Evanston store which serves the Chicago kosher market. With the help of Yakov Yarmove, in the Ethnic Marketing and Specialty Foods division of SuperValu, the community’s wishes came true. Under the supervision of the Orthodox Union (OU), the store features a dedicated kosher gourmet cheese section, packaged meats and other products, kosher dairy, bakery and fish. After meeting with members of the local Jewish community, Yarmove was surprised to learn of the 400-500 kosher families living in the store’s vicinity, who were tired of trekking to Jewel’s kosher havens in Evanston and Highland Park. “No one likes to schlep,” Yarmove said.
October 25, 2010