December 1, 2014

Italian Kashrus Organization Seeks to Put Italy Back Into Italian Foods

Secaucus, NJ…Jacqueline Fellus knows that Americans like Italian foods. What she discovered at the recently concluded Kosherfest is just how much kosher observing Jews love Italian foods. She and other culinary experts frown at the idea that the sacred Italian foods have been violated. Many American food companies produce “Italian” foods, but are they really Italian? Amongst the many products that were displayed in the huge Italian pavilion was, a relatively new kashrus symbol of the Union of Italian Jewish Communities (UCEI). For Ms. Fellus, the mission is to export and market genuine Italian kosher foods, those made by Italian chefs and Italian food producers. Food mavens say that there is an appreciable difference. She is banking on not only accessing the lucrative kosher market in the US, Israel and elsewhere but hopes to convince ordinary consumers that the kosher symbol is an added assurance of quality.