October 25, 2010

IsraelÕs New Green Grocers are Here to Stay

Jerusalem…Kosher Today Middle East Bureau Chief…The Israeli demand for organic produce and whole foods is clearly more than a passing trend as major supermarkets are now offering more than a few pesticide-free vegetables and fruits in their produce section. Major food retailers are now realizing that the organic and whole food sales are potentially a multimillion dollar market that is on the rise in Israel. The Super-Sol supermarket chain has just opened its first organic foods department under the name Super-Sol Green. The first branch of the new retailing format, which opened inside the Super Sol Deal branch in Ra'anana, is a store within a store. The venture is intended to compete with the Eden Teva Market chain which opened seven years ago and has stores throughout the country. Haaretz reports that the Super-Sol Green department at the Ra'anana Super Sol Deal has about 1,500 products for sale over about 90 square meters of floor space. It features health foods, organic products, wine and cheeses and special gluten free products. Super Sol plans on opening three additional Super Sol Green locations in the center of country by the end of the year. These will be supplemented in the next two years by similar natural food departments at other Super Sol deal branches and at Super Sol big locations.