June 29, 2009

Israelis Increasingly Attracted to Private Label Products

Tel Aviv… KosherToday Middle East Bureau Chief…Israelis are buying more private label products at supermarkets as a way of saving money, as in-house brands are 20 to 30 percent less expensive. A survey carried out by Mutagim Marketing polled 500 Israelis who were asked about their brand preferences at the supermarket. Two-thirds of the Orthodox shoppers said they buy the private label brands while 34 percent of those who consider themselves secular chose the supermarket brands. Almost half of the sample population said there was no difference between the private label and the better known brands while 14 percent thought the private brand products were better. 15 percent said the price was more important than the quality. Most of the respondents mentioned the savings - anywhere from ten to hundreds of shekels.