March 16, 2009

Israel News BriefsÉOsemÕs New Passover Products

Tel Aviv…Osem’s popular Kosher for Passover line of cakes is back this year with the addition of chocolate-coconut brownies. The new flavor joins the other cakes in the series: marble, chocolate, chocolate chips, and nuts. According to last year’s data, Osem owns almost half of the market share in the cake category. One of Israel’s best loved and most unique foods are the tiny, yellow soup squares or almonds which thanks to food technology are kosher for Passover for the first time. Osem, which introduced the original soup almond in 1952, is this year introducing an almond kosher for Passover made from potato flour.