NEW YORK — Although the holiday season was barely underway, there were already predictions of a season with mixed results that at least during the past few major holiday seasons seemed to be the case. On the one hand, such markets as Brooklyn, Lakewood, and Monsey are expected to see double-digit growth in sales, but other markets throughout the US are not expected to experience such robust sales.
One distributor on the Eastern Seaboard said he was expecting 2% - 4% growth while others were not sure if they would see any. The big difference, say the experts, appears to be in the demographic composition of the areas. While the more dynamic markets are seeing increases in the number of kosher consumers, in some markets they are actually in decline. Said the distributor: “You can’t compare Lakewood with families of 8-10 children to Detroit with an average family size of 4 (according to Jewish population studies).” When the numbers are all in, say manufacturers, they may still be on the plus side, certainly when compared with previous years.