April 1, 2019

Industry Looks to a 10% Increase in Passover Sales

Bayonne NJ… “It’s already looking like a record-setting Passover,” says Howard Weiss of Kayco. He predicted that his sales would be up by 10%, in part due to the many new items his company is introducing. The 10% figure seems to be consistent with many others in the kosher food industry with several predicting even higher numbers. Retailers say that the late Passover is a factor in the expected increase in sales, partly because of the long interim period (Chol Hamoed). New items have traditionally driven sales and this year seems to be no exception. While there are as many as 300 new items that will be introduced for Passover, traditionally only about 10% - 15% are successful.