September 15, 2014

Hamodia, Largest Orthodox Paper Redesigns and Resizes

BROOKLYN — Hamodia, believed to have the largest circulation of some six major English-language weeklies that target the Orthodox Jewish consumer, has completely redesigned the newspaper. The paper has eliminated the broad sheet that used to wrap its many sections that were in tabloid size and replaced it with a smaller size paper and an expanded Inyan Magazine. The redesign was largely done to help readers better negotiate the paper that some found unruly and hard to manage. The redesign will have implications for the many kosher advertisers who traditionally take out full page advertisements as the full pages will be smaller than before.

While smaller, observers believe that the new format will be warmly embraced by the paper’s readers. Hamodia publishes both a daily and weekly, both of which have been resized.