September 5, 2018

Haagen-Dazs Coming to Israel

Jerusalem… Israel’s Antitrust Authority is allowing Osem-Nestle, one of the two main players in the Israeli ice cream market, to distribute Haagen Dazs brand ice cream, owned by General Mills. According to Globes, following this approval, Osem-Nestle subsidiary Noga Ice Cream, which manufactures and distributes Nestle ice cream, will begin exclusive distribution of Haagen Dazs ice cream in Israel. The arrival of Haagen-Dazs to Israel will be particularly welcome to Americans living or touring in Israel who miss eating the ice cream. The Antitrust Authority decided to approve the agreement because the market share added by General Mills to Osem-Nestle is “insignificant,” amounting to only a few percent."Even if a competitor is removed from the market as a result of the arrangement, this competitor's business is not enough to have a significant effect on competition in the market,” the Antitrust Authority said. It remains to be seen if they were right.